[BC] Rock is sliding away

[Jeff Johnson]

>
>Him: "Why don't you like _________?  It's a nice song"
>
>Me: "It's not a matter of whether or not I like the song, or whether or 
>not it is 'nice'.  What matters is, is it a hit or does it have hit 
>potential.  I.e., does our target demographic want to hear it, and if so, 
>how often?"
>
>Glen Kippel
>KHCS

If he is willing to risk the station to air a creative music format, let 
him make that decision!

I've often wondered how a 'hit' gets to be one - then I began working in 
radio and came to see that what the listener 'wants' has nothing to do with it.

It is like a 'bestseller' book. If there is a pile of 100 of them in front 
of each Barnes+Noble ... it's a 'bestseller'! Same with music play on radio.

The Internet is opening up the communication business on all fronts, 
including music. Supplication to 'wingtips in corner offices is no longer 
necessary.

Jeff.Johnson at goodnews.net