[BC] Rock is sliding away

[khcs@juno.com]

Jeff replied:

>If he is willing to risk the station to air a creative music format, let him make that decision!

I've often wondered how a 'hit' gets to be one - then I began working in radio and came to see that what the listener 'wants' has nothing to do with it.

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Well, I don't exactly want the station to take gas and go down like a rock.  I have a habit to maintain.  Like, eating.  And I don't really want to wind up as a greeter at Wal-Mart.

"Creative" music format?  He wants a hodge-podge of light Christian A/C, praise music and hymns.  What's creative about that?  

As to the usual definition of a "hit," it is a song that a record company wants to push, and that a couple of dozen PDs are willing to play.  What I meant was, songs that the people we want to reach want to hear.  And that means aiming toward a median 46 instead of 35.  Because that's the median age in Palm Desert (a little lower than Palm Springs and a little higher than the Indio-La Quinta area).



Glen Kippel
KHCS
Palm Desert, CA