[BC] I Want My MP3 (from Radio Ink)

[Fred Cunha]

Today's Teens: "I Want My MP3..."

According to a Bridge Ratings study released this week, most 12-24 year
olds would choose their MP3 player over traditional radio. 

Some findings at the core of the study include: 

* 85% of the total sample would choose their MP3 player over traditional
radio as their preferred option for music. 
* For music listening, the Internet is preferred over traditional radio.

* MP3 use far out-paces radio use. 
* When given a choice between listening to music over the Internet or
traditional radio stations, 54% prefer the Internet while 30% prefer
radio. 

Overall weekly listening for the full group determined weekly format
tune-in: 

1. Rhythmic Contemporary Hits Radio 
2. Pop Contemporary Hits Radio 
3. Urban Contemporary 
4. Spanish Contemporary 
5. Rock 

Least listened-to radio formats: 

1. News/Talk 
2. Oldies 
3. Hot Adult Contemporary 
4. Alternative Rock 
5. Adult Contemporary

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