[BC] An HD coalition has formed
Alan Kline
akline
Tue Dec 6 20:00:23 CST 2005
------ At 04:42 PM 12/6/2005 EST, The Most Honourable WFIFeng at aol.com wrote: -------
>
>Formed to prevent what otherwise could have been a digital radio Wild
>West, the alliance plans a "unified direction" for the long-awaited
>roll-out of HD2 multicast side channels, widely regarded as the new
>technology's killer app.
>
>HD2 channels - comprised of entirely new programming -- will be launched
>in the top 25 markets beginning in January.
Yawn. "Entirely new"?? Yeah, right.
>One of the purposes of the
>alliance is to fairly and equitably coordinate local market "format
>allocations," so that companies aren't stepping on each other as they
>launch what amount to scores of brand new radio stations.
Oh, good. Like the Justice Department doesn't have enough to do these
days. Gotta keep those anti-trust boys busy somehow...
>The new channels will be commercial-free for at least two years.
That shouldn't be a hard promise to keep, since nobody in his right
mind would buy spots on those channels. No radios=no audience=no
spot sales.
>However, competitively priced HD radios are not widely available. By
>launching new formats dedicated to jazz and blues, Hispanic love songs,
>female talk and other programming not widely available on free radio,
>the alliance hopes to spur manufacturers to crank out more and cheaper
>radios and convince automakers to install them in cars.
Has anyone ever stopped to wonder *why* those formats aren't available
now? OK, jazz and blues have some demand, but in how many markets are
they commercially viable?
Yes, I'm skeptical. Always have been, and I haven't seen anything yet
to convince me otherwise.
ak
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