[BC] SOMA.FM promotes HD Radio

[Rich Wood]

------ At 03:45 PM 12/8/2005, Kirk Harnack wrote: -------

>    From the SOMA.FM web site...
>    Want  SomaFM  in  your  car?  Well very soon, [1]Groove Salad comes to
>    National  Public  Radio.  The catch is you'll need a radio in your car
>    that  supports  [2]HD Radio, the digital FM radio format that is being
>    rolled  out  across  the  US.  HD  Radio  allows stations to broadcast
>    "secondary" channels with completely different content. In the case of
>    many NPR stations, they'll be broadcasting full time music channels on
>    this secondary channel, and we're really excited to be a part of this.

Gorsh I are sure happy they's rilly excited bout bein part of it. I 
wonder how large their audience is. Do you think it'll move lots of 
IBUZ inventory? Or will they, most likely lack an audience in HD?

>    I  hope  my  Nashville  public  station does this.  I listen to Groove
>    Salad at home frequently.  (I'm actually listening now at a car stereo
>    store by stealing WIFI from a Korean restaurant next door.)

Are you at the car stereo store having an IBUZ receiver installed? I 
know there's a religious station planning to use a secondary for 
Render Unto Caesar Salad. It's an attempt at younger demiGods.

Rich