[BC] Another interesting article

[Rich Wood]

------ At 03:51 PM 12/16/2005, WFIFeng at aol.com wrote: -------

>The article goes on to mention how WCBS FM tried to "stop complaints" by
>putting their Oldies format onto HD2 and a streaming WEBsite. "Stop 
>complaints",
>indeed. If they *really* wanted to "stop complaints", they'd put the Oldies
>*back* onto the WCBS FM main & HD1signals, and put "Jack" onto HD2 
>and the WEB
>stream. What *were* they thinking? Oh, that's right... they weren't.

That's my issue with secondaries. My bet is that WCBS-HD2 with the 
original Oldies format and personalities would do more to sell HD 
radios that almost anything else in New York. Putting a "dumbed down" 
format on a secondary will do more to damage the appeal of digital 
radio than anything else.

Make them serious radio stations. Bite the bullett so dealers can 
show that there's really something worth listening to on the 
secondaries. Improved quality on the main won't prompt many to spend the money.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010