[BC] Oldies Stations

Stanley Adams stanleybadams
Sun Dec 18 07:37:29 CST 2005


This problem is the same one that all stations who force themselves
into a narrow field (even oldies Polka) would face. That is, there are only
so many songs to go around.

In our town here, we have a 'Music of your Life' station and I like
listening to it because it is the sort of radio I like except for
it's lack of news or chatter. It also sounds good on my old radios.
Nevertheless, it is the same music all the time and is in need of a lot of
revision in my opinion.

I would love to see the days when larger market stations do as come of the
older small town stations do or did; why not play a Maria Carey, then an old
Eagles, and even a little Bob Wills San Antonio Rose or Pop a Top by Jim Ed
Brown or George Strait, and the like.  I mean a good general audience such
as those who listen to oldies (50/60's, 70's, 80's or whatever) can tire of
most any format unless the PD is inventive and they are not linked to the
average computer HD or satellite. So, you get what you put into it.

While I do not like alternative music as a rule, one of the reasons that
this format niche has worked so well is that it is fresh to the youth and
they will stay for a long time, and it usually has informed announcers with
it.  And most oldies stations today use announcers much younger than the
people who grew up with the music so all they do is minimum chatter and
so we have 'More Music More Often' which is obnoxious to many listeners.

So, you get what you put into it.


Stanley Adams
Memphis

Does this make sense Rich?




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