[BC] Quote of the Week

[JYRussell@academicplanet.com]

  What's the
> matter...is he jealous because David Lee Roth, Danny Bonaduce, Rupaul & 
> one of the Monkees all got radio gigs and he got passed over?  :-/
>
Maybe... but one thing I try to keep in mind is that I've seen too many 
radio stations try to "tell" their lisetners what they want rather than 
"ask"them... and how all the consultancy in the world plus a really slick 
computer still can NOT do what a good jock can...   (don't believe me? Put a 
consultant and a computer program in a live club one night, and see how well 
it goes... your radio listeners go to clubs occaisionally and KNOW the 
difference between a "real jock" and a "wannabe"... and the jock who's 
working radio really has to be better than the club fella....)

One reason, in my piddly opinion, is that a good jock can think on the fly, 
and act rather than re-act.  A good jock is an entertainer, whether it be by 
word, music, a bit of both... he has something about him that no computer 
can ever do. And he manages to bring it with him whereever he goes. Maybe 
that's why Stern sells, even though he's peddling what I consider trash... 
Meanwhile, a computer can only re-act, based on input, and spit out with 
some "predictable amount of uncertainty" which song to play next... it 
doesn't "feel" and "think", y'know.

Alot like trying to make a paint by numbers project to be a Renoir or 
Michelanelo... it's always missing a certain something, even at it's best.

Of course, imagination and experimentation while developing a jock and 
personality on-the-air leads to mistakes, and when a mistake can cost 
money... nobody want to try it... so nobody experiments much anymore - at 
least not on-the-air-live... and the public's too busy to listen anyway. 
They've had years of training, and learned that radio isn't going to be 
"trying anything new" anytime soon.

  (sounds like a re-hash of Vince Gill's next big thing, huh! He's gotten to 
where he couldn't sell ice water in you-know-where anymore.  'Specially 
since he married Amy... )
Jason