[BC] Quote of the Week (KLUV)

[JYRussell@academicplanet.com]

>
> Nothing screams voicetracking/automation more than perfection. If it's a 
> voicetrack for one-time use, let the mistake stay and make light of it 
> just as you would if it were live. If it's a spot or something that's 
> going to be used often it has to be perfect or you'll have the same 
> mistake in the same place. More screaming.
>
  One of the things that I've always used when trying to help a "newbie" 
relax a bit is to point out that while "mistakes" are important, they have 
to be kept in context, like everything else... to me, many times it's how we 
DEAL with mistakes that tells how good we are at what we do... our ability 
to "save" a situation, and do it well, tells alot about how professional we 
are.

Sure, there's a point in everything, including radio, where too many severe 
mistakes deserve immediate and drastic changes... but it's also not 
reasonable to live in abject fear of the meeting after, or the hotline, 
where a PD and consultant scream about one word from a four hour show not 
being "bubbly enough" or "warm enough" .

   Not that I have a clue about anything... but how can you train an air 
talent to be a "talent" when you only expect them to read liner cards?  And 
ream their butts when they don't... or when they spot a "not so great call" 
by the music scheduling software?   Why not teach them the direction  you 
want the station to grow toward... and as they learn to be able... give them 
benchmarks to grow toward...?

    Every other business seems to have a mission statement... but I have 
never seen one in a radio station.
Why not?

Jason