[BC] Oldies Stations

[Dennis Cope]

Alan recalled:

?Some days I'm just not so sure about this. On a 1KW daytimer we added
"A little bit more" by Dr.
Hook on the first air play we got 3 calls saying wow it's been so long since
I've heard that!.  I
was totally amazed.. we didn't even intro the song. That tends to make me
think that listeners do like to hear something different.

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Yes, I believe they do.  But, just not ALL THE TIME.  That is the difference
between variety and insanity.  Remember, that song was something that
listeners remembered -- i.e. it was famliar to them. In general, you want to
stay with product that is familitar.  Obviously, you have to introduce new
(unfamiliar) product once in awhile, and not be afraid to take the risk.
Just find a way to monitor the audience response to the new music, and don't
make it a steady diet.


Glen Kippel
KHCS
Palm Desert, CA


Bingo....

Dennis

WCTG, WESR