[BC] Two Commercial Free Hours,On WABC

[Mike McCarthy]

Real simple.  It builds the TSL of the station.

Clear Channel found out that 14-16 minutes an hour were just plain bad for 
business.  Hence their "Less is More" campaign.  I've heard though that 
they're still trying to carry 16 spots an hour. Just sell them as 30's at 
90% of a 60's cost.  Small markets have known for YEARS that 30's work just 
as well as 60's in most cases.  They're also not as annoying so that if 
someone hates a spot, they may NOT tune away because they know the spot is 
short.

I don't why major market stations air only 60's.

MM

At 10:06 PM 12/22/2005 -0700, First Step Productions - Dave Golterman wrote
>I just read the article in the New York Post...What are these guys 
>thinking?  When you're in the business of selling airtime for commercials, 
>why in the heck would you do something that reinforces the belief that all 
>commercials are bad!!!!!
>
>For that same reason I've always hated hearing stations promote commercial 
>free music sweeps, commercial free hours etc.
>
>Just yesterday a friend told me about the station she listens to in 
>Melbourne, Australia, Nova 100.  Their website ( 
>http://www.nova100.com.au/novaMain.aspx ) promises "never more than 2 ads 
>in a row".  I haven't listened closely enough to count the commercial 
>load, but it doesn't seems like it's very light.  Maybe some US 
>programmers will check this out and give it a try here.
>
>Dave Golterman
>First Step Productions
>111 East Railroad Avenue Suite 5
>Plentywood, MT 59254
>406-765-1002
>--
>
>
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