[BC] Two Commercial Free Hours,On WABC

[WFIFeng@aol.com]

In a message dated 12/23/2005 09:37:27 AM Eastern Standard Time, 
richwood at pobox.com writes:

> It's interesting to me that WABC would think listeners would perceive 
>  them as a source for news in a market with three full-time news 
>  stations. Especially since WINS is the most listened-to station 
>  (cume) in the industry.

Intersting that they're even beating-out WCBS... here in CT, 880 has a truly 
killer signal. In the rare instances that we're travelling into or through 
NYC, I tune to 880 for their traffic updates. I'll check 1010 also, if don't want 
to wait another 10 minutes for their "traffic & weather on the 8's".

> I believe this is a ploy not to be a news 
>  leader but to capture some of the Stern losses and get ready for 
>  another talk station in the market.

Which station is going from music to talk? (As if there weren't enough, 
already?)

> It leaves them with a minimum of 
>  36 spots a day that have to be run (at lower rates) throughout the 
>  day. To recover the income they'll have to run even more.
>  
>  It's like the "less is more" philosophy. If there's less money, it ain't 
> more."

What if they are integrating the spot copy into the program, though? Someone 
else posted about a host who did just that... they would make the ads become a 
part of the banter, thus making them less noticable as spots. This would be a 
better solution, actually... still have the paid ads (albeit fewer of them) 
but because they become an integral part of the show, they aren't perceived as 
"interruptions" in the minds of listeners.

Willie...