[BC] Two Commercial Free Hours,On WABC

[dean tiernan]

Message: 5
Date: Fri, 23 Dec 2005 08:25:17 -0500
From: Cowboy <curt at spam-o-matic.net>
Subject: Re: [BC] Two Commercial Free Hours,On WABC
To: Broadcast Radio Mailing List <broadcast at radiolists.net>
Message-ID: <200512230825.17700.curt at spam-o-matic.net>
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On Friday 23 December 2005 12:06 am, First Step Productions - Dave Golterman wrote:

>>I just read the article in the New York Post...What are these guys 
>>thinking?  When you're in the business of selling airtime for 
>>commercials, why in the heck would you do something that reinforces the 
>>belief that all commercials are bad!!!!!
>  
>

 It isn't the fact that "commercials are bad" although that's the way them
 that don't understand might describe it.
 It's the fact that they are so badly programmed these days, or so it seems





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Major edits


It isn't commercials are bad?

Have you listened to local radio, lately? Commercials aren't bad, they s**k.
Lack of creativity permeates, RAB copy books rule and spots are written by the
sales slime, who can write an order, because its mostly checking off the boxes.

How many people worked in production at the last client? In the spot writing dept?
How many have been to workshops for writing spots hosted by the Radio Ranch and 
others?

I tried to make a living producing advertising for clients a few decades back and 
failed because all of the local stations charged their clients exactly what the production
was worth 00000000000000000000000. I spent a couple of futile years convincing clients
it was worth something for originality and they paid.

How much are stations charging for their production efforts now?

Sorry the "idea" of commercials is not bad. The production of commercials on the radio
for the most part has never left the 60s or 70s. Some very progressive spots creep into the 
80s.

Commercials should entertain, inform and sell, not cause the scan button to be depressed.




-- 
Dean
www.Audicy.net
www.DeanTiernan.com