[BC] Two Commercial Free Hours,On WABC

[dean tiernan]

essage: 16
Date: Sat, 24 Dec 2005 11:10:15 -0500
From: Cowboy <curt at spam-o-matic.net>
Subject: Re: [BC] Two Commercial Free Hours,On WABC



On Saturday 24 December 2005 02:04 am, dean tiernan wrote:

and then he interspersed the comments below........<dt>

>>From: Cowboy <curt at spam-o-matic.net>
>  
>
>> It isn't the fact that "commercials are bad" although that's the way them
>> that don't understand might describe it.
>> It's the fact that they are so badly programmed these days, or so it seems
>  
>

>>*****************************************
>>
>>Major edits
>>
>>
>>It isn't commercials are bad?
>>
>>Have you listened to local radio, lately? Commercials aren't bad, they s**k.
>  
>

 I see you misunderstand !

<dt>

Well NO. I understand your point, however. I would rather listen to 2.5 minute blocks of well produced spots than 1 minute of lousy spots. I am reminded of the days when we had local PDs who picked records. I KNOW you remember that. Several I worked for would "drop the needle" on the first 10 - 15 seconds, then 10 -20 in the middle and the out. Given this attention span. Lead a short block of well placed spots with one that irritates in the first 15 seconds???????? 

<CB>


 I'm not at all saying that the production quality of the pitch is "good" at all.
 What I'm saying, and what I do believe, is that the lack of production quality
 is minor compared to the way they are programmed, though it certainly
 is an agravating factor.

 In other words, a bad spot isn't AS bad as when it's sandwiched into 8 or 10
 other "less is more" bad spots.

<dt>

Well how many BAD production elements (songs, talk topics) before tune out? Where is the MOST time spent on "production value"? Why? Why do stations employ people whose sole job is to make production (spots) for the radio station?

<CB>

 The common cold isn't likely to kill you, but the cancer certainly will, though
 the cold may make the discomfort level a bit worse.

<dt>

Met any birds with flu like symptoms? Flu, cold one does kill, often. Its the creeping of the sniffle that indicates a problem. If the Radio Ranch and others of its caliber produced all the spots on a station, people would tune in to hear them.
-- Cowboy

-- 
Dean
www.Audicy.net
www.DeanTiernan.com