[BC] Stupid cross-promo of competitors

[Rich Wood]

------ At 07:39 AM 12/26/2005, David Lawrence wrote: -------

>Just because someone installs satellite radio in their cars or homes doesn't
>mean they don't turn to your station when you have something they want. To
>refuse satellite radio dollars with the excuse that you're promoting a
>competitor is to tilt at windmills - if you're going to refuse one
>competitor on your moral high horse, you should be isolationist enough to
>refuse them all.

I remember when Emmis refused all satellite advertising. I don't 
think it was because they were a competitor. The content of the XM 
ads badmouthed radio badly. Most New York stations refused them for 
that reason. Radio has accepted TV ads for decades. To prevent the 
immediate loss of listeners to a TV show, some stations set a 2 hour 
window. If the TV was promoting their 6pm news the spot couldn't air 
past 4pm. Same with any individual show.

>And don't think the listeners don't get it. The industry's not quietly
>refusing to accept the dollars, they are vocally rejecting something the
>listeners actually like. And the last dying gasp of a dinosaur, denigrating
>a new choice of which the population has become enamored, is a pitiful and
>off-putting thing. Acting that way, downing any other entertainment source,
>accelerates listeners to move away from an industry that perceives
>themselves in such a way. Who wants to be stuck with yesterday's technology?

See above. The "new" dinosaur, Satellite radio, came out of the box 
with highly negative ads about terrestrial radio. Maybe not on the 
West Coast, but in New York they were viciously bashing us on our 
air. Frankly, I think everyone is overreacting to all this, alleged, 
competition. IBUZ is absolutely, positively critical to our survival, 
they say, when there won't be portable receivers to counter the very 
same type of devices that are "eating our lunch" for years to come. 
In fact, it may be IBUZ that finally kills us with its interference.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010