[BC] Stupid cross-promo of competitors

David Lawrence david
Mon Dec 26 20:10:02 CST 2005


On 12/26/05 4:19 PM, one WFIFeng at aol.com <WFIFeng at aol.com> wrote:

 > I wouldn't be so sure. McD's and Burger King, etc, tend to appeal to
 > families, especially with little kids. (Why else would they have "Ronald
 > McDonald" as
 > their icon?) The Christian radio demographic is the "Soccer Mom" so many
 > clamor for. It's

Right up to the moment that McDonald's does a Harry Potter promo, and
evangelical Christians start screaming about boycotting those restaurants
for promoting witchcraft.

Back to Rich's missed point - *anything* that is controversial (and
Christian fundamentalism *is* controversial - maybe not to you, but to many)
tends to get your station or show landed on a do-not-advertise-on list.
That's the point. And he's correct.

David
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