[BC] Religious radio

[Karen Veazey]

<I would predict it to be little old ladies living alone in fear. >  

I'm not sure where this thread started, (I'd be curious to know), but one of our two Christian stations is programmed to 30-35 yrs., aimed at the GenX demo.


For 16 years we have programmed our other station to the 55+ group as there is already a Christian AC in town (programmed to those soccer moms you were talking about).  Our older station (traditional worship we call it) is programmed to men/women, middle to upper income, educated, and still working or volunteering in their later years.  Yes, some do live alone and are shut-ins, but that's an old stereotype.  60 is the new 50!

Karen Veazey, Gen Mgr
KTLF/KTPL
Colo Spgs, CO


 



-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net]On Behalf Of khcs at juno.com
Sent: Tuesday, December 27, 2005 11:08 AM
To: broadcast at radiolists.net
Subject: Re: [BC] Religious radio


Rich surmised:

>I'm not so sure of the demo. I would predict it to be little old ladies living alone in fear. 

-------------

That is, of course, a stereotype.  But, it is often true because some station management believes that older females are the only audience for Christian radio and they program accordinglly.  Thus, it becomes a self-fulfilling prophecy.  The contemporary music outfits, whether stand-alone or nets like Air-1 and K-Love, show a much lower demo.  We have a Saturday program with pop, rock and hip-hop and the "little old ladies in tennis shoes" don't listen.  

Oh -- that's a stereotype, too.  The little old ladies around here are more likely to be wearing pearls and a mink stole and driving a Mercedes.  But they still don't care for hip-hop.


Glen Kippel
KHCS
Palm Desert, CA


_______________________________________________
This is the BROADCAST mailing list
To send to the list, email: broadcast at radiolists.net
For sub changes, archives and info on this other lists: http://www.radiolists.net/