[BC] Sales Techniques (Was Motorola RAZR)

[Rich Wood]

------ At 01:59 PM 12/31/2005, mark at shander.com wrote: -------

>That's kind of what I mean - you shouldn't have to feel that way - it
>shouldn't be a power issue.  Your sales person should ask questions to
>learn a little about how you work, and give you some helpful options to
>make the best decision for yourself.

The salesperson should know a great deal about your needs. My 
approach has always been what's called counselor selling. By knowing 
what the customer needs you're better able to meet those needs, sell 
the product and keep a loyal customer.

I've written a lot of ad copy in my time. The most successful is the 
stuff that filled a need. That's one of my enormous frustrations with 
IBUZ. No one gives a rat's posterior about what the customer needs. 
When you're driven by Wall Street, there's rarely much hope. I've 
come to the conclusion that the industry, before the interference 
makes radio unusable, needs to concentrate on something else.

It appears to me that nobody really cares.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010