[BC] Satellite Radio
Tom Bosscher
tom
Tue Jul 5 09:38:28 CDT 2005
> In regards to the numbers, I have yet to see the "Churn rate" for
> satellite. They can give away receivers left and right, but if people
> dont hang onto them, what good does it do?
Here is what I am concerned about "numbers' with the sat boys. Many,
probably 2/3 to 3/4 of the subs are built into the higher end car
leases. Two to three year leases. Now, when those cars are turned in,
the same person probably will get another vehicle with another sat
receiver. Thats fine. The older car goes to the auction block. New owner
doesn't even realize they have sat radio, and there is no sub.
Do the sat boys properly drop the old receiver from the count, and add
back in the new, or do they keep both on line? They could legally, not
ethically, state that " We have enabled 4 million receivers so far".
That doesn't mean they have 4 million radios that are paying the $ 12.95
a month. Someone might talk about how things are audited, and my
jaundice viewpoint is that way too many companies know how to tweak the
numbers. Some actually get caught.
tom bosscher
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