[BC] Satellite Radio
Mike McCarthy
mre
Tue Jul 5 14:18:22 CDT 2005
Tell that to a station owner who instead of simply installing a new TX
needs to move within a LARGE office building to larger space which can
handle the TX's, HVAC, and dummy loads needed. Instead of it being a
$100K project, they start at $300K and quickly go up from there.
I do agree that relatively speaking, the largest of stations can
absorb the cost more seemlessly than smaller station. Some stations,
the cost to install this gear will exceed the revenue for a year.
MM
>
> The cost of generating the HD signal in large markets is so small it
will
> not be noticed in station budgets... another reason why the larger
markets
> go first.
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