[BC] IBOC

[Mike Gideon]

YES! Putting IBOC on the air is making it better, As far as I know, nobody 
is upgrading the smaller markets yet. I haven't done one below market 100.

----- Original Message ----- 
From: "Scott Cason" <scott at lagrange-com.com>
To: <broadcast at radiolists.net>
Sent: Thursday, July 14, 2005 9:39 AM
Subject: [BC] IBOC


>>>Big money is just trying to make their radio stations better. They are 
>>>not
> out to step on poor little you. I gotta go with Ron Castro. BUY YOUR own
> station, and prove everybody wrong. Contrary to the belief of some, the 
> big
> boys did not get where they are by stealing from the little guys... they 
> got
> there by being smart enough to grow what they had.
>
> How is putting IBOC on the air making it better?  It's the same 
> programming
> and the same "squashed grape" sound.   Do you think that just because it's
> "digital" it's better?  Wait until the loudness war moves over to digital.
>
> The "big boys" got to where they are by buying out all the "little guys" 
> so
> they were the only players in town.  Now they are gonna have to pony up
> millions more for stations they over paid for to get this IBOC on the air.
> And it's still gonna sound the same.  Just wait until the loudness war 
> moves
> to IBOC.  But it's not about little v. big to me.  It's about trying to 
> find
> out what's behind the frenzy of IBOC.  I have no axe to grind against 
> Clear
> Channel, Infinity, Cox, Radio One, Ibiquity, Harris or anyone else for 
> that
> matter.  I just wanna know why.
>
> And I don't really need to buy my own station to prove my point.  I work
> with small owners/operators and I see their way of doing business works.
> And their way of doing business (programming) is best situated to counter
> the onslaught of alternative programming that the listener is faced with
> today.  What would you rather listen to?  A station and covers local news
> and events, or a station that is voice tracked in every daypart?  The
> "little" stations I work with have much more listener loyalty than the 
> "big"
> stations do.  It's easier to have loyal listeners when you connect with
> them.
>
> Scott Cason
> President
> LaGrange Communications, LLC
> 502-213-0024
> www.lagrange-com.com
>
>
>
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