[BC] Top Ten reasons why IBOC won't make much difference...

[Ron Castro]

What these folks had in common is that they all witnessed *massive* losses 
on their audiences to FM, which at the time was mostly a juke-box with 
automated/syndicated programming.  People left AM because they got tired of 
bucket-mouthed personalities and crap fidelity and went to FM, never to 
return.  Better fidelity always wins.

Ron Castro
Chief Technical Officer
Results Radio, LLC


----- Original Message ----- 
From: "Alan Kline" <akline at netins.net>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Thursday, July 14, 2005 10:31 AM
Subject: [BC] Top Ten reasons why IBOC won't make much difference...


> Donning my environmentally-friendly, non-asbestos-containing
> flame-retardent suit, I herewith present, in no particular order, my list
> of Top Ten reasons why IBOC won't make a difference (Paul, drumroll
> please...)
>
> 1. Bob Collins
> 2. The Real Don Steele
> 3. Wally Phillips
> 4. Rick Sklar
> 5. Robert W. Morgan
> 6. Todd Storz
> 7. Gordon McClendon
> 8. The old, pre-12/83 KSFO, San Francisco
> 9. Anyone who believe that broadcasting works best when it serves its
>   community...
> 10. ...well, you get the idea.
>
> What these people (in the case of KSFO, a whole lot of people) have in
> common is that they gave people reasons to *want to listen to the
> radio*...reasons to plan to tune in at a certain time and dial place.
>
> How many people like that are in the business today?  Yes, I know that
> guys like Cousin Brucie, Don Imus, and Larry Lujack are still in the
> business, but they're all very near the age where they may just go and
> enjoy a well-earned leisure. And the ones who really care about their
> audiences are probably going looney with frustration.
>
> And to be fair, I can say the same thing about TV these days, too.
>
> How many times need it be said?  It's not *technology* that drives people
> to radios or TV's, it's *people and ideas*.  Develop that new generation
> of talent (and better to do it quickly) and the retailers won't be able to
> keep the IBOC radios and DTV's on the shelves.  Ibiquity will be rich
> beyond their wildest hopes.
>
> The argument that "IBOC is here, it's staying, and that's the end of it"
> doesn't impress me in the least.  If the programming doesn't change for
> the better, all it will do for me is make me hang on to my analog radios
> until the last analog station goes dark, and then fire up my mp8 player
> (they've gotta have something better than mp3 by then...)
>
> We could have the greatest sounding and looking stations anywhere, and if
> no one's paying attention, it...won't...matter...
>
> ak
>
>
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