[BC] Top Ten reasons why IBOC won't make much difference...

[Kent]

Tell that to the listeners of our 5/1kW _*MUSIC*_ AM station that is now 
kicking butt over 17 FMs in the market and is 6th over all 12+.  4 FMs 
and one AM lead this little station that could!

Ron Castro wrote:

> What these folks had in common is that they all witnessed *massive* 
> losses on their audiences to FM, which at the time was mostly a 
> juke-box with automated/syndicated programming.  People left AM 
> because they got tired of bucket-mouthed personalities and crap 
> fidelity and went to FM, never to return.  Better fidelity always wins.
>
> Ron Castro
> Chief Technical Officer
> Results Radio, LLC
>