[BC] IBOC on AM

[Bill Harms]

You have not convinced me that IBOC on AM is not too flawed.  Digital 
on AM in the hybrid mode is just adding another level of 
interference. And I agree with you that an overnight switch to 
digital on AM is not the answer.  The real answer is to just leave AM 
alone, with no digital and try digital elesewhere. Besides, I don't 
think marketing is the answer when you can get digital elesewhere 
without the additional cast or the hassle and arguably with better 
quality.



On 16 Jul 2005 at 11:03, Rich Wood wrote:

> 
> >Jerry, Maybe the cause is already lost because IBOC is too flawed and
> >people are just pointing that out before too much damage is done.
> 

> Maybe it isn't technically "too" flawed. It's just that it's 
> marketing is horribly flawed  The real problem, as I see it, is that
> analog has to go away before it can work at its meager best. For AM, at
> least, there will be so much digital hash for many years. Will a highly
> rated AM turn off its analog before it's sure every listener has digital?
> Don't think so. Listeners will see it as going off the air. Are there that
> many listeners so loyal to a station that they'll buy an IBOC receiver
> (assuming they know that's what they need) just to get it back?
> 


> It looks to me that iBiquity not only left engineers out of the mix, but
> consumer marketers, as well. In my market the only way I can get a
> receiver is mail order. Then I have to install it myself. I can picture
> WOR's listeners installing an aftermarket receiver. I don't think Model Ts
> have a DIN cutout in the dashboard. Just joking, Tom. Even though Rick
> might make the same comment (inside joke).