[BC] RE: Food for Thought

Thu May 5 18:05:41 CDT 2005

Amen and thank you Rich!  (BTW... I could use a creative suggestion
here... Itty Bitty market GM cannot be taught that it's my AirTalent job
to make the remotes into EVENTS !  WE Get the head count up, let the
client run the register... sell the cars, whatever.  Instead he's still
insisting we just do 30 sec infomercials 4x per hour...
cause it's just all about the money (he even gets vulgar and loud) and
our audience is GOING AWAY in droves. Geesh. Yikes. gimme a knife so I
can kill myself before the audience does.)

 How can I nicely correct that, without hurting his ego, or tipping my
hand, so we actually get some ... sing it now... results- as in Radio
Gets Results... (and I would like to get some GOOD results, like we used to...

Jason
On Thu, 05 May 2005 17:23:25 -0400 Rich Wood wrote:

> ------ At 04:49 PM 5/3/2005, Brent Hall wrote: -------
> 
> >I still believe a lot of listeners were lost with the large corporate 
> >buyouts of great local stations. When popular announcers retired or
> quit, 
> >they were placed with card readers that had the personality of a dial 
> >tone. Rich, when programming stations, how have you kept or found great 
> >announcers?
> 
> I'm probably not the person to ask. I had more tapes and resumes than my 
> office could hold. In major markets people usually stay because they're 
> paid well, have union representation and the market feeds their egos. 
> What 
> I'm looking for is someone with life experience (something to talk
> about), 
> a natural voice (don't need ballsy anymore) and someone who can think on 
> their feet when things go wrong. A curiosity about almost everything. A 
> sense of humor is essential even for a card reader. A sense of showbiz is 
> important. It's like porn. I know it when I see (hear) it.
> 
> In small markets it's hard to keep good people because they have
> their eye 
> on a larger market. I've found it very effective to find local people who 
> may not be announcers but are communicators. I've had many affiliates who 
> had people I would have stolen if I didn't mind losing the client. People 
> who were natural for radio. Every market has them. You just have to keep 
> your ears open. Teaching them to run a board is the easy part. Once
> you've 
> found them. Pay them as well as you can and nurture their talent. I've 
> known many people who work in small markets and love it. Some of the most 
> interesting affiliates I've had are in tiny markets. They know
> everyone and 
> have a passion for what they're doing.
> 
> People in large markets should never ridicule small markets. They may 
> just 
> have something to teach you.
> 
> Rich
> 
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
> 
> 
> 
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