[BC] RE: Food for Thought

[JYRussell@academicplanet.com]

Yeah.  I know.  we used to get glowing letters back after many of our
remotes, usually saying something along the lines of "was your DJ ever a
______?  He knew just exactly what to say to bring our point across to our
customers"...

   the GM told me none of that makes any difference if they don't pay.
Jason
----- Original Message -----
From: "Rich Wood" <richwood at pobox.com>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Thursday, May 05, 2005 9:01 PM
Subject: Re: [BC] RE: Food for Thought


> ------ At 06:51 PM 5/5/2005, jyrussell at academicplanet.com wrote: -------
>
> >Amen and thank you Rich!  (BTW... I could use a creative suggestion
> >here... Itty Bitty market GM cannot be taught that it's my AirTalent job
> >to make the remotes into EVENTS !
>
> It'll be easier to prove your value to your sales manager. He or she will
> get results directly with a contract renewal and will hear from the client
> how good a job you did. Trouble is, in small markets the GM is often the
> Sales Manager.
>
> >WE Get the head count up, let the
> >client run the register... sell the cars, whatever.  Instead he's still
> >insisting we just do 30 sec infomercials 4x per hour...
>
> You don't want to let a remote take you too far from your format or you'll
> lose people who don't care about it. There are still creative ways to work
> the client's message into the show. At WOR we did remotes all the time,
> even a weekly one from Sardi's, the famous showbiz restaurant. The
audience
> was invited in and it added a little something extra to a talk show. Music
> is harder.
>
> >cause it's just all about the money (he even gets vulgar and loud) and
> >our audience is GOING AWAY in droves.
>
> That's just bad management and bad breeding. Bad people skills. If he
makes
> you feel like slashing your wrists it may be time to find a better place
to
> work.
>
> >  How can I nicely correct that, without hurting his ego, or tipping my
> >hand, so we actually get some ... sing it now... results- as in Radio
> >Gets Results... (and I would like to get some GOOD results, like we used
to...
>
> You're the one who looks bad if it doesn't go right. Offer some
suggestions
> (making him think he thought of it) and come up with some contest ideas
(be
> careful of lottery rules and be sure to make the rules clear on the air).
> You need to show him that the remotes need excitement to get people into
> the store. Good client feedback will be your best ammunition. You've got a
> tough job ahead of you.
>
> Rich
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
>
>
>
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