[BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers

[Bernie Courtney]

You might be onto something there.

first off, 300 and 400, statistically speaking is a LARGE difference. 
I'd automatically discredit the findings of any survey that in the
first sentence reporting results can only narrow the number of persons
surveyed down to "300 or 400".

bern

On 5/13/05, JYRussell at academicplanet.com <jyrussell at academicplanet.com> wrote:

> 
>    they may not care, (customers) or maybe Hyundai slanted the test because
> they don't like him... I dunno.
> Jason
> ----- Original Message -----
> From: "BOB MATZNER" <bobmatz at att.net>
> To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
> Sent: Friday, May 13, 2005 5:54 PM
> Subject: RE: [BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers
> 
> > Question:
> >
> > Did these people understand that Howard is not the ONLY program on Sirius?
> > It's a big dial with lots of choices.  I don't care for Stern
> either....he's
> > repetitive and boring...so I don't listen to him.  FWIW wife & I are NPR
> > junkies, anyway.
> >
> > Bob Matzner, K1IHY
> > M/Y Seaview
> > Bohicket Marina
> > Johns Island/Kiawah, SC
> >
> > -----Original Message-----
> > From: broadcast-bounces at radiolists.net
> > [mailto:broadcast-bounces at radiolists.net]On Behalf Of
> > JYRussell at academicplanet.com
> > Sent: Friday, May 13, 2005 9:46 PM
> > To: Broadcast at radiolists.net
> > Subject: [BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers
> >
> >
> > Howard Stern "Sirius"-ly Turns Off Hyundai Customers
> > Date Posted 05-11-2005
> >
> > SAN FRANCISCO - A surprising number of Hyundai customers have told the
> > Korean manufacturer they didn't want Sirius Satellite Radio installed in
> > their vehicles because they didn't want to listen to Howard Stern.
> >
> > Stern is the so-called "shock jock" whose syndicated morning radio program
> > is filled with sex discussions. He will broadcast on Sirius Monday through
> > Friday from 6 a.m. to 10 a.m. beginning in January 2006.
> >
> > Hyundai recently surveyed 300 to 400 customers as it was deciding whether
> to
> > install XM or Sirius Satellite Radio in its vehicles. Hyundai decided to
> go
> > with XM as it rolls out a fall program that offers 90 days of satellite
> > radio programming for free with its new models, starting with the Santa Fe
> > SUV, and the Sonata and Azera sedans.
> >
> > John Krafcik, Hyundai vice president of product development and strategic
> > planning, told Inside Line that executives were stunned by the number of
> > "unprompted write-ins" on the survey that said customers were "not
> > comfortable with programming from Stern."
> >
> > Other automakers, however, say they prefer Sirius.
> >
> > Dave Larson, Mercedes-Benz M-Class product manager, told Inside Line
> > DaimlerChrysler chose Sirius because the brand "has positioned itself as
> the
> > premium provider - it fits more with our brand."
> >
> > What this means to you: A substantial difference between the XM and Sirius
> > services has finally emerged. Will automakers really lose customers for
> > offering one over the other?
> >
> >  http://www.edmunds.com/insideline/do/News/articleId=105622
> >
> > Jason
> >
> >
> >
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