[BC] ... content ... or control ....

[Reader]

http://www.radiomarketingnexus.com/2005/05/the_premature_d.html

c "It's Digital!" i.e., better audio quality? To the industry (and any 
consumer who does their homework) HD Radio is positioned as "Pure Digital. 
Clear Radio." The pitch, in other words, is that this is technologically 
better radio. Where's the evidence that audio quality is a meaningful 
benefit, that "bad audio" is one of Radio's audience problems? Most people 
don't have a problem with the audio quality of their radios. The vast 
majority of your audience is not comprised of audiophiles. In fact, your 
listeners are less likely to be discriminating musicologists and more 
likely to be tone deaf.

As Marketing guru <http://www.sethgodin.com>Seth Godin wrote me on this 
topic: "Yikes, [audio quality as a benefit for HD Radio] is such a hard 
sell. I just spent thousands of dollars LOWERING the quality of my stereo 
at home by switching my CD's to MP3s and buying a 
<http://www.sonos.com>Sonos player. The iPod vastly outsells turntables 
because people don't want quality, they want control."

And where's the "control" with HD Radio? In the hands of broadcasters, 
that's where, not listeners.



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