[BC] could someone explain this to me?

[Ron Castro]

If that were true, Hot Air America would be number one, but right now, it's 
sinking faster than the Titanic.

Ron Castro
Chief Technical Officer
Results Radio, LLC


----- Original Message ----- 
From: "cldube" <cld at admin.umass.edu>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Friday, May 27, 2005 6:03 AM
Subject: Re: [BC] could someone explain this to me?


> Perhaps as a nation we are on a downward spiral of self feeding cynicism?
>
> Anger and hatred get ratings. Rational thought gets yawns.
>
> Chuck Dube
> Amherst MA
>
> ----- Original Message ----- 
> From: "Donna Halper" <dlh at donnahalper.com>
> To: <broadcast at radiolists.net>
> Sent: Friday, May 27, 2005 4:28 AM
> Subject: [BC] could someone explain this to me?
>
>
>> Radio Business Report notes big gains for the Michael Savage show:  "Talk 
>> Radio Network's The Michael Savage Show showed strong ratings in the 
>> Winter Book.... At WOR-AM NY, Savage leads the station with a 3.5 share 
>> 12+ in "The Big Apple" and a 2.2 share 25/54, 3.2 share 35/64 demo's. At 
>> KRLA-AM LA, Savage saw significant Winter rating increases, 60% in 25/54, 
>> 38% in 35/64, and 33% in the 12+ demo. In Boston at WRKO Savage's Winter 
>> 12+ demo increased 28% to a 5.5 share, the 25/54 demo was up 59% to a 4.3 
>> share and the 35/64 demo was up 50% to a 6.0 share. KDWN-AM Las Vegas saw 
>> Savage up 70% in 12+ to a 4.6 share, up 167% in 25/54 to a 5.6 share, and 
>> up 192% in 35/64 to a 7.6 share. WHAM-AM Rochester, NY scored a very 
>> hefty 19 share 35/64 and an equally impressive 15 share 25/54."
>>
>> My question is not so much about whether any of you agree or disagree 
>> with Michael Savage.  It's more about radio programming, and airing a 
>> show that features what, in my opinion, are some rather hateful rants. 
>> Savage is certainly the most controversial of all the right wing talk 
>> hosts, which in and of itself is not necessarily a bad thing--  
>> controversy can attract listeners.  But what worries me is that he says 
>> some of the most bigoted things I have ever heard.  So what is the reason 
>> why his show seems to be growing in popularity, and what does that say 
>> about what the public wants?
>>
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>
>
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