[BC] To HD or not to HD?

[WFIFeng@aol.com]

In a message dated 11/09/2005 12:47:23 PM Eastern Standard Time,
reader at oldradio.com writes:

 > Interesting predictions of HD penetration:
 >
 >  http://www.radiomarketingnexus.com/2005/11/exploding_the_m.html

Very interesting article... especially this portion:

"How does it benefit radio to develop a technology which, by 2010, will be 
used by far less than one in every ten households when each of those same 
households now has five conventional radios? How does this suit the 
interests of our advertisers?

When twice as many consumers pay to subscribe to something as choose to get 
it for free, what does that teach us?

How does it benefit radio to develop a marginally appealing technology when 
the trends clearly indicate that consumer interest is elsewhere?"

How close have the predictions of this survey group been in the past? (I 
assume that they're fairly accurate.) The article closes by asking us to "spread 
the word" because it's not likely to appear in any full-page ads anywhere. In a 
way, this Forum is like a full-page ad in Radio Guide, simply because so many 
Professional Broadcasters are here reading and participating. It SHOULD be 
getting attention across the board!

In 4-5 years, they're saying IBUZ will most likely have less than a 10% 
penetration rate. Is the ROI on this thing even close to profitable, especially 
when the never-ending fees to iBorg are factored-in?

Willie...