[BC] Country music in the Big Apple?

[Douglas B. Pritchett]

Not always true. Maybe in major markets, but not in places like Fort 
Wayne, Peoria and the like. My personal experience is that many media 
buyers have little training and even less intelligence. And since they 
work for ad agencies, no ethics. They will buy what they think is hot, 
not what the numbers suggest.

-- 
Douglas B. Pritchett
Fort Wayne, IN
dpritchett1 at comcast.net


David Gleason wrote:

>Generally, media buyers are following the client's marketing department
>dictates on age targets. Media buyers do not usually determine demos and
>formats, which come from much higher levels. 
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