[BC] Value of local Radio (WAS: IBOC Query)

[WFIFeng@aol.com]

In a message dated 02/05/2006 12:33:00 PM Eastern Standard Time, 
wa2mct at juno.com writes:

> True, but it also shouldn't play a song they haven't purchased. That, I
>  think, is one of the appeals of over the air radio. I don't normally
>  listen to a lot of classical music, but it's there when the mood strikes
>  on the public radio station. Or, right now, there's a Sunday Morning Jazz
>  show on  the A/C station.. again, not my usual fare, but a nice change.
>  Cost me nothing to sample it. 

That's one of the main reasons "real radio" should survive. You're right 
about the ability to sample, but a lot of people now sample new songs on the WEB. 
They like, they buy.

Because I work in Radio, I can sample quite a good number of songs from the 
Promo-Only MPE Service. If the song fits our Format criteria, I download it and 
import it into our HD system. If it doesn't, I stop the stream and go to the 
next one. It's great, because it saves them the expense of mailing out bunches 
of CD's that most likely will end up tossed.

Little by little, I'm seeing more music being distributed/offered online. I 
welcome the technology. It enables "small" stations like my employer to get 
acccess to all of the music the "big" stations get.

Willie...