[BC] HD2 is here in Albuquerque

[Mark Humphrey]

On 2/5/06, Williams, Chris (Albuquerque) <chrisw at clearchannel.com> wrote:
>
>  But heres a bigger question, could Ibiquity apply their codec to web
> audio so you could hear the quality and format over the internet? I think
> that would be a great maketing position...........
>
> I agree -- that would make sense.  Not only would this improve audio
performance and allow consumers to get a better idea of what to expect over
the air, but the player could have a "skin" resembling an HD receiver, with
PAD display, the local station's frequency, presets, etc. -- an ideal
marketing tool.

But I doubt this will happen anytime soon.  iBiquity will likely take the
position that if their proprietary codec algorithm becomes too accessible,
some hacker will figure it out.  (Never mind the fact that technology
continues to advance regardless of how closely iBiquity guards their
secret.)   And, if web listeners are allowed to download a player at no
cost, then it will be more difficult to demand all of those licensing fees
from broadcasters and hardware manufacturers.

Mark