[BC] SB40, commercials....whole game

[Mike McCarthy]

I see three problems....

1) Two teams from below top 10 markets (Seattle 15th, Pittsburgh 3x); 2) 
$2.4M for a 30 second spot; and 3) limited market range for the advertisers 
because of exclusive deals.

There are only a handful of companies who can afford to spend $5M to 
produce and air a SB spot. I saw no car commercials other than the rather 
bland Escalade commerical from GM (twice) and only Anhieser/Busch beer and 
Pepsi soft drink spots.  Seems to me the NFL's exclusive advertising deals 
are doing more harm than good to the carrying network.  I'm sure Toyota, 
Ford and Chrysler/MB would have loved to get into the game. But without the 
huge payout required for the rest of the deal, they said no.

I think the networks are going to take a really hard look at the exclusive 
deals and rates they or the NFL will sign next year to make sure they don't 
box themselves into the same problem down the road.  I'd rather sell out at 
$2.0M than leave over a third of the avails unsold at a higher rate...

MM

At 11:27 PM 2/5/2006 -0500, Robert Meuser wrote
>Last I heard ABC sold 50% of what they could.   Willie friendly Super 
>Bowls will continue to be a financial disaster.
>
>R
>
>Mike McCarthy wrote:
>>My first nominations stand for the whole game.  Generally under-whelming 
>>batch this year.
>>I also noted that a full 20% of the avails were NFL "sponsored."  Does 
>>anyone know if ABC sold all of the time slots.  Its seems like there were 
>>more NFL related "spots" than usual.
>>MM
>>
>>At 07:18 PM 2/5/2006 -0600, Mike McCarthy wrote
>>
>>>Best one...Bud Light.."Office Easter Egg Hunt"
>>>
>>>Overall series of commercials, Budwiser....as usual
>>>
>>>Honorable mention: Pepsi, Jackie Chan, Bud Light "Secret Fridge"
>>>
>>>By in large, this year's group of commercials is far less spectacular 
>>>than in years past. And I really don't care about movies being released 
>>>3 months+ from now....  YAWN!!!!
>>>
>>>MM