[BC] Mom & Pop Stations endangered?

[Cowboy]

On Tuesday 14 February 2006 01:27 pm, Rob Atkinson wrote:
>
>haven't read the earlier comments on this so i apologize if i'm repeating 
>someone....the problem in some places is that small merchants have no idea 
>of the costs involved in starting and running a radio station. 

 //snip//

>the GM told me how you just could  
>not make them understand that it cost 10 times more to start and run a radio 
>station than it did to put out a small town weekly and we reached people who 
>probably never read newspapers.

 As an advertiser, I care about two things :
 1. My ego. 'nough said about that one.
         If you need an explanation, you wouldn't understand anyway.

 2. How many potential members of my target market will I reach
    per my advertising dollar ?

 I don't give a rip what it costs to run a radio station.
 Just show me value for *my* dollar.

-- 
Cowboy

http://cowboys.homeip.net

Experience varies directly with equipment ruined.