[BC] Small market attitudes

[Douglas B. Pritchett]

Like we used to say, "welcome to the Delta". If your grandparents 
grandparents weren't born in Cleveland, you're an outsider. Oh, 
they'll do business with you if they have to, but if you're not a 
"local", forget about it. Chances are the billboard guy is a 
relative, and the Yellow Pages fellow goes to his church. You on the 
otherhand, get a limp handshake and crumbs from the floor.
And there are a few morons who think that just listening to your 
station is "supporting it".
I have never regretted leaving. Haven't been back since 1980, 
although I do owe J Boyd a visit.

-- 
Douglas B. Pritchett
Fort Wayne, IN
dpritchett1 at comcast.net


Larry Fuss wrote:

>The last few times I've been back to Cleveland, Mississippi, people come up
>to me on the street and say "we sure wish you had the radio stations back,
>they are terrible now."  Indeed they are, but I was never ever to generate
>enough advertising revenue to pay all the bills, despite having the best
>small-market stations in the state.  The local morning shows are gone now,
>the local news is gone, Delta State sports is gone, all the various things
>we did to help the community (Coats For Kids, etc.) are all history.  The
>business community failed to support the radio station as they should have.
>They'd spend thousands of dollars for Yellow Pages ads or billboards (both
>of which do nothing for the community), but spend little if anything on
>radio.  You don't know what you've got till it's gone!