[BC] Re: XM Radio stock action
R J Carpenter
rcarpen
Thu Feb 16 23:56:40 CST 2006
To put things in a little more perspective. In the Oct-Dec 2005
quarter, XM spent almost $200 million on "marketing" and only about
$30 million on programming. So most of the expenditure has been
buying customers including subsidizing receiver prices. The customer
acquisition cost eats up the first year's of subscription money. But
after the first year, subscriptions are profitible - thus the
prediction of positive cash flow by the end of 2006. Even though the
programming cost is only a small part of their expenses, it is three
time as much as in the Oct-Dec 2004 quarter. It's still a business
that takes strong nerves (and probably a silver tongue to rope in more
capital).
XM stock price, compared with 5 years ago, has done about as well as
General Electric. Somebody has Real Faith. Maybe XM stock will go
down enough Friday to disprove that last statement.
bob c.
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