[BC] Future of Radio Eng. /was/ Computer based audio
Jerry Mathis
thebeaver32
Sat Feb 18 21:06:48 CST 2006
On 2/18/06, Thomas G. Osenkowsky <tosenkowsky at prodigy.net> wrote:
>
>
> As for computers in radio....here is my idea. A single person
> station. Programming is 100% satellite delivered. Spots are
> purchased and paid for on line by credit card, wire transfer
> or other electronically verifiable methods. Advertisers bid on line
> for the time slots they desire. They upload their spots on line.
>
> What I propose is shifting the responsibility for commercials to
> the advertisers. The station solely delivers their product. Period.
> They voice the spots, upload and pay for them. No announcers,
> sales team, traffic person, bookkeeper, etc. A person with some
> technical knowledge to maintain the equipment and watch the
> bank account grow. Expenses would be billed and collected
> on line as well.
>
> Tom Osenkowsky, CPBE
>
> If this is where broadcasting is heading, then I need to start looking for
another profession. This in no way relates to the industry I got my start in
some 40 years ago.
--
JM
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