[BC] A Class B AM that runs less than 250W at night

[WFIFeng@aol.com]

In a message dated 02/23/2006 8:04:18 PM Eastern Standard Time, 
dan.strassberg at att.net writes:

> Because of its low dial position and proximity to the Atlantic, WLIE has a
>  legendary signal in most of New Jersey and even in southeastern PA. In 
fact,
>  when the station ran 250W ND days, the daytime signal in those areas was
>  probably better than it is now.

When I first became a Christian (early 1986) I "discovered" that station in 
the spring of that year. I instantly loved it. They played a lot of 
Contemporary Christian Music. (50/50 music/talk) At that time, it was called WLIX. I 
hated the fact they had to sign-off at night, and CJSB used to start to obliterate 
them before dark. I hated that, too. ;)

I understand that it prospered with it's Christian format, despite being a 
Daytimer. What did them in, I believe, was over-extending themselves with the 
1550 station in Hartford that they bought. (WLVX) I understand that one of the 3 
partners had had enough, and the other two couldn't afford to buy him out, so 
they had to sell everything. In one fell-swoop, CT lost 50% of it's Christian 
formatted programming. (WLVX in Htfd, and WLIX in LI.)

IMHO, they were playing music that was too uptempo/harsh for the Htfd 
Christian market. It was also not a good mix for their 50/50 music/talk Format. Would 
have been better with a lite/AC style. Too late now.

BTW, I visited WLIX in March or April of 1987, just a short few months before 
I began my career at WFIF, where I remain to this day.

>The night pattern is a very
> mild figure eight with slightly suppressed radiation to the north to protect
> an unused Canadian allocation in (I believe) Ottawa.

I assume this means CJSB is no more? Interesting.

Anyway, it wasn't too long after they began 24 hour operation, that the 
former owners sold it and it was no longer a Christian station. It became MOYL for 
a while, as WLUX. Then it became a talker, with the interesting "LIE" calls! 
;) I also find it interesting that it is, again, on the verge of failure, yet 
they're contemplating a major power & transmitter site upgrade. I wonder if 
they're thinking this will make a better ROI for them, when they sell it?

Willie...