[BC] I'net intrusive ads (WAS:WOLF-FM/ )

[WFIFeng@aol.com]

In a message dated 02/26/2006 10:48:14 PM Eastern Standard Time, 
barry at oldradio.com writes:

>          Preferences? I'll bet many of your listeners' preference
>           is not to hear the constant begging for money that
>           is the hallmark of religious radio.

Actually, there is *very little* "begging for money" on *any* of the 
programming we carry. They only make a "casual mention" of it at the end, and in MOST 
of those appeals, it includes references to materials that they can buy. In a 
typical 28 minute broadcast, my guess is that only about a minute is spent on 
any kind of "fundraising". They are very low-key about it, because they know 
that overdoing it only annoys people. (Thus is counter-productive.) Making 
their programming relevant to their listeners and offering useful materials does 
far more to motivate them to give than "badgering" *ever* does, and they know 
this.

What few programs resort to those kinds of uncouth tactics won't find their 
way onto our airwaves. We got rid of one, once, that became very obnoxious in 
their badgering methods. (As well as becoming obnoxious in other ways.) The 
Company took a significant financial *loss* by doing so... a loss that took 
several years to recoup. As it turns out, the programmer we dropped soon burst into 
flames and crashed, anyway. They went from hundreds of stations down to two 
within months. We were merely the first domino to fall.

> What you want is a free ride. 

Not entirely. When I get into a cab, I have no problem paying the fare. I 
*would* have a problem having to endure ear-splitting music that the driver 
insisted on playing, and having flashing, lighted screens in my face, hawking 
things I have no interest in, just because I happened to chose that particular taxi.

>  Why don't you
>  give to your listeners what you seem to want?

We do... except for the fact that they want more music than we give them... 
but that's another subject. :) 

Our programming is required to meet very high standards of production quality 
and Doctrine. If it sounds awful, we reject it. (Once in a while, we still 
have to reject programming provided by locals due to poor audio quality.) If 
they are teaching non-standard, off-the-wall stuff, they don't get on the air, 
either.

Willie...