[BC] Goodbye Local Radio

[DANA PUOPOLO]

Most ad agencies have buyers in their twenties. They won't buy anything thats
older then 1975.

-D



------ Original Message ------
Received: Tue, 28 Feb 2006 06:28:40 AM PST
From: "Bailey, Scott" <SBailey at nespower.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Subject: RE: [BC] Goodbye Local Radio



The problem with that format is it doesn't sell.  Ad agencies won't buy
it.  They can't think out of the box and believe the demo that listens
to that format is retired, not spending money, although, you can sell it
to local businesses.
WAMB (1200 AM) in Nashville does this type of format. I really like it.
Bill Barry, that owns WAMB, sells to local businesses, and supports the
station with a few talk programs as well on WAMB.


>That was an interesting format...WPTR in Albany N.Y. did that up until
a
>couple years ago.  A mix of MOR & 50s rock & roll.  Sounded odd to hear
>some Patti Page weeper cold-segued into Little Richard.

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