[BC] Things We Forget About Top-40 Radio

[Steve]

Let me bring up an interesting point about Top-40. Patti Page had Old Cape Cod on the Top-40 (pop) charts (#3) at the very same time Little Richard had Jenny Jenny (#10). They were played at the same time on the same stations. At that time, the segue from song to song wasn't used. The jock spoke over every song and most of the time there was only one spot per break. This would break up the songs and you didn't have the clash. Many, even broadcasters, seem to forget this. It was not by design but it worked.

So, it may have sounded odd, but those songs did co-exist on the same charts and were played on the same stations. It's the basis of a format I've been developing for the last year. I won't use the word "Oldies" . To some listeners, they're just songs they haven't heard. (I heard this phrase used on Turner Classic Movies and stole it because I believe it says it all). I will buffer Patti Page and Little Richard either with stop set, jingle or liner. Segues can be used with similar sounding songs from similar eras.
I'm lucky to live in a small town with the right demographics.

Steve Newman
Steve Walker Productions
Opp, AL  36467


  ----- Original Message ----- 
  From: hykker at grolen.com 
  To: Broadcasters' Mailing List 
  Sent: Monday, February 27, 2006 3:49 PM
  Subject: Re: [BC] Goodbye Local Radio


  >
  > IS that the Crawford "Legends" format?   They ran that on one of the AM's
  > locally in AM Stereo and it sounded great here in Birmingham.  A couple of
  > years
  > back I listened to their 770 AM frequency in Dallas while on my way to Mt.
  > Pleasant and really enjoyed that format.

  That was an interesting format...WPTR in Albany N.Y. did that up until a
  couple years ago.  A mix of MOR & 50s rock & roll.  Sounded odd to hear
  some Patti Page weeper cold-segued into Little Richard.

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