[BC] nationwide study illustrates terrestrial radio’s strengths

[WFIFeng@aol.com]

http://mercury.blogs.com/news/2006/h20newsradiosatisfaction.pdf


hear2.0?nationwide study illustrates terrestrial radio?s strengths

San Diego, June 7, 2006: Contrary to the myth that radio listeners are a 
uniformly disgruntled bunch, 74% of all terrestrial radio listeners are 
satisfied with what they hear on the radio, according to a new 
nationwide survey from audio strategy firm hear2.0 (http://www.hear2.com).

Dashing the myth that listeners are turning away from the radio in 
droves, satisfaction is generally high across both genders and all age 
groups, even teens. Specifically, we see the highest satisfaction 
amongst 34-44 year olds (78%) and 45-54 year olds (76%) followed closely 
by teens (75%) and 18-24 year olds (74%). 25-34 year olds recorded the 
lowest satisfaction with radio at 71%.

Hear2.0 Executive Vice President Harve Alan said, ?Given that some media 
prognosticators claim radio is dead or dying, we were pleasantly 
surprised at just how strong radio is; even with the youngest age groups.?

Radio listeners across a multitude of formats report very high 
satisfaction with radio. Fans of Latin formats were the most satisfied 
at 85% followed by Country fans at 83% and 82% for CHR, Urban AC, and 
Gospel fans. Urban, Oldies, and Hot AC fan satisfaction followed closely 
behind at about 80%.

And who is least satisfied with radio? ?Only? 71% of Hard Rock and Jazz 
fans were satisfied, while Classical fans bring up the rear at 68% 
satisfaction.

Said Alan, ?With only one format falling below 70% satisfaction and 
despite ongoing challenges from new media the American public still 
loves their terrestrial radio. This research illustrates the power of 
radio to entertain, inform, and satisfy.?

hear2.0 is the new audio strategy company specializing in trend 
anticipation for all audio entertainment and information media, 
including radio, satellite radio, Internet radio, and more. hear2.0 
knows what?s next.

This research is based on a1000 - person representative nationwide study 
of persons aged 12-54.