[BC] From NAB Newsletter

[Ernie Belanger]

So the $805,000,000 question is :"Exactly how many drinks were consumer 
before someone made these projections??"

But seriously  check out the $99 retail price reference near the bottom.

Ernie

The future of HD radio
HD radio revenue is projected to reach $805 million out of $22 billion in 
total radio revenue by 2008, according to projections expressed in a session 
on Friday at the Conclave meeting in Minneapolis. Sales are likely to be 
spurred by the drop in unit price to the low $200 range, although mass 
electronics retailers like Best Buy won't begin to carry the units until 
they reach the "sweet spot" of $99, according to Don Kelly, iBiquity's 
director of broadcast marketing.   Billboard Radio Monitor (7/14)