[BC] From NAB Newsletter

[Bailey, Scott]

Erine,
   I think I'm may be holding my breath too long if I have to wait for
the $99.00 HD Receiver at Best Buy.  There is only one station in the
market that is HD, that I know of, WVNS-FM (Venus 102.5).
   I will pay the 99.00 for the HD receiver because I like the format if
WVNS, all 80's Top 40, the stuff I played on the radio when I was in
college.

Scott

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Ernie Belanger
Sent: Monday, July 17, 2006 11:53 AM
To: Broadcast Radio Mailing List
Subject: [BC] From NAB Newsletter


So the $805,000,000 question is :"Exactly how many drinks were consumer 
before someone made these projections??"

But seriously  check out the $99 retail price reference near the bottom.

Ernie

The future of HD radio
HD radio revenue is projected to reach $805 million out of $22 billion
in 
total radio revenue by 2008, according to projections expressed in a
session 
on Friday at the Conclave meeting in Minneapolis. Sales are likely to be

spurred by the drop in unit price to the low $200 range, although mass 
electronics retailers like Best Buy won't begin to carry the units until

they reach the "sweet spot" of $99, according to Don Kelly, iBiquity's 
director of broadcast marketing.   Billboard Radio Monitor (7/14) 


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