[BC] Now, stunned at Ibiquity

[Robert Meuser]

Tom,

You are correct. But then consider the evolution of IBOC technology. 
First there were a handful of radio station engineers trying to develop 
a digital system as competition to Eureka. That was about 15 years ago, 
now. That became a somewhat struggling company then ultimately Ibiquity 
which inherited a lot of prior thinking. It took so much effort just to 
make it work, the bells and whistles were probably left for 'later'. 
This is a good example design by committee, just like a camel.

I wish one of the major broadcasters with IBOC interests would just buy 
out Ibiquity and go back and fix the problems.

R



Tom Bosscher wrote:

> Kent Winrich wrote:
>
>>
>> I am stunned at the lack at forward thinking people in radio.
>
>
>
> I'm totally stunned by the TOTAL lack of real world thinking on the 
> Ibiquity plan. That includes "forward thinking" at Ibiquity
>
> And why?
>
> I'll tell you..
>
> The amount of data available on the typical FM IBOC hybrid mode left 
> over for ancillary use is pathetic. And I mean pathetic.
>
> If we as broadcasters had thought about this, (and I did espouse this 
> quite a few years ago, but I don't work for any good old boys groups), 
> we would have allocated at least 3-8 kbps for data, for profit yes, 
> but to do something that no one else could. That data stream could be 
> sending out all the proper NWS information, like tornado warnings, 
> flash floods, AMBER, etc. With enough bandwidth to allow one way 
> audio, (what is needed, 4 kbps?) for the emergency management people 
> to issue voice information to the public. IBOC FM could have been one 
> of the most perfect delivery platforms to send the proper information 
> to the masses. But no. No thought to that. I have read ALL of the 
> Ibquity white papers, and until you go with the whole channel as 
> digital, there is no room for any reasonable amount of bandwidth to do 
> this. And in the mean time, there is no plan, written down that I have 
> seen, that makes ANY plans to use ANY of the existing bandwidth for a 
> emergency management to the masses digital broadcast. None.
>
>
> And as I stated, we the broadcasters, we WERE in the right place to do 
> the right thing. Now, it looks like the cell folks have figured out 
> that the broadcasters just don't care. Think of what the cell folks 
> can do. There is so much they can do with their data, because they 
> have thought of it in advanced. But we, the broadcasters would not 
> want to give up  3 to 4 kpbs worth of data. "Why Tom, thats 3 to 4% of 
> our bandwidth. Do you how much money you are making us give up?" Um, 
> you're not.
>
> I am not anti Ibiquity. I just wished that there had been some real 
> world, forward thinking, kicking the box out of the way people at 
> Ibiquity, and their controlling broadcast owners.
>
> Too late. The cell industry is going to go right by us on this one.
>
> tom bosscher
>
>
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