[BC] From NAB Newsletter

[Robert Meuser]

What is wrong with a vigorous discussion of a new technology????

R


JD Davis wrote:

>I keep reading how EVERY SATELLITE COMPANY IS REPRESENTED IN RECEIVERS. How
>long did this take really? Folks know XM and Cereal because they are TALKED
>ABOUT. When folks start talking about HD (IBOC) then there will be a demand
>for radios. Not until. Read your own texts on this subject and you can
>easily see the parallels. HD needs buzz (not the kind on the AM dial) to get
>going, but all I hear from you old farts is how bad it is for radio. FACE
>IT, HD IS HERE AND YOU CAN EITHER GET ON BOARD OR JUMP SHIP. It's your
>choice... but please QUIT YOUR DAMN BITCHING!!!!!!!
>
>Lotus Broadcasting
>James "JD" Davis
>IT Manager
>
>-----Original Message-----
>From: broadcast-bounces at radiolists.net
>[mailto:broadcast-bounces at radiolists.net] On Behalf Of Rich Wood
>Sent: Tuesday, July 18, 2006 6:32 AM
>To: Broadcasters' Mailing List
>Subject: Re: [BC] From NAB Newsletter
>
>------ At 05:03 AM 7/18/2006, Robert Orban wrote: -------
>
>  
>
>>Thanks to cellphone developments over the last 20 years, semiconductor 
>>manufacturers now know how to make very low power digital receivers and 
>>DSP. There is no reason why they can't leverage these techniques to 
>>IBOC. It's not going to take another 20 years.
>>    
>>
>
>No one's questioning that the technological capability is there. The real
>problem is that the consumers aren't. 600-800 million replacement receivers
>(a conservative estimate) for people who see no need. The suggestion that
>the "IBUZ Revolution" will be complete in 5 years would be hysterically
>funny if it weren't so deceptive. You, of all people, know the lead time to
>design, manufacture and distribute a new product. Mike Bergman of Kenwood
>says about 3 years. That leaves two years to sell 600-800 million receivers.
>We'll have to raid every used car dealership to get enough salespeople
>willing to push this product. They're the only ones who'll be able to sleep
>nights doing it.
>
>I'm going on four months since the first IBUZ receiver appeared in a store
>in Western MA. Still, only three have been sold - all to radio people. Not a
>single "civilian" non-radio person has even asked about them. Only a single
>"HD Radio Ready" car receiver is available. The required external tuner is
>not stocked. They stock every satellite service tuner for every brand
>available.
>
>I believe it's going to take longer than 20 years to have enough receivers
>in the hands of diary-filling listeners to be valuable to advertisers. I
>don't believe the average listener is going climb up on his roof and install
>an antenna to listen to "regular radio." 
>Unfortunately, the only receiver I can buy today, plug in and hear a high
>power, close-in station out of the box is the BA Receptor.
>
>Have you heard any manufacturer with a pocket-sized receiver on the drawing
>board? Without that low power chip available in large quantities, who's
>likely to design a receiver not even knowing what the pinouts are likely to
>be? Is anyone you know of designing either the chip or a receiver to use it?
>Thanks to satellite radio the price point is $99 often with a $50 rebate.
>The big box stores won't have them until that price point is reached. In
>this market, the only retailer carrying the BA Receptor is Tweeter. That
>doesn't come from consumer demand. It comes from a deal between Tweeter and
>Boston Acoustics. In the store, the radio is deaf unless connected to the
>rooftop antenna. The Yamaha AV receiver receives everything even with the BA
>rat tail antenna deep in the bowels of the store.
>
>This is going to be AM Stereo all over again, only faster. Some WiFi
>technology, I believe will leapfrog IBUZ and marinas will be inundated with
>IBUZ receivers camouflaged as boat anchors.
>
>With the FCC bowing to the manufacturer's will and delaying nighttime
>operation I believe AM IBUZ is a dead issue. It MUST be 24/7 or we'll have
>the equivalent of Black and White TV after sunset. For FM, where will the
>advertising dollars come from for 7,000 new radio stations? 
>All it'll do is lower the rates of existing inventory. A "Dollar a Holler"
>will be reality even in major markets.
>
>Remember CDs. How many manufacturers were on the bandwagon quickly? I had a
>CD player before there were any CDs to play on it. Same with DVDs. Same with
>cell phones. Unique new technology that pushed the state of the art forward
>fast.
>
>Rich
>
>
>
>_______________________________________________
>This is the BROADCAST mailing list
>To send to the list, email: broadcast at radiolists.net For sub changes,
>archives and info on this other lists: http://www.radiolists.net/
>
>_______________________________________________
>
>Do you have a BDR? http://www.oldradio.com/bdr.htm
>
>  
>