[BC] Turning lemons into cherry cola (was: stamping opinions)

[Dana Puopolo]

Rob is 100% right. Digital is a "feel good" thing. 
"THIS is the future! Doesn't the future look good?"
As the head of the auto receiver manufacturers' association was quoted to say:
"IBOC is a solution looking for a problem".

-D


------ Original Message ------
Received: 
From: Robert Meuser <Robertm at broadcast.net>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Subject: Re: [BC] Turning lemons into cherry cola (was: stamping opinions)

Kevin:

You still dont get it. Digital is about the future and giving the dweebs on
Wall 
Street a buzz sooner.  That way our stock options are worth something. Get
real.

R

Kevin Tekel wrote:
> Phil Alexander wrote:
>> I've been saying this for several years, Robert. It is not a change of
>> heart.  I also see the digital reality. Until IBOC fails, it is what
>> we have, and all we will get.
> 
> Of course, there are viable alternatives which already exist, and which
> are already in the marketplace in far greater numbers than IBOC.  For
> example, RDS and SCA on FM, and as you probably expect I will mention,
> C-Quam AM Stereo on AM.  On the receiver side, DSP with diversity
> reception, noise blanking, and variable IF bandwidth can work wonders at
> cleaning up the sound of analog radio.  And all of this can be done
> without trashing up the band with interference and without killing TSL
> with heavily artifacted low-bitrate digital audio (especially if we can
> convince major-
> market FM stations to turn down the clipping a notch or two).
> 
> So, by all means, stations should prepare for the future -- make
> everything as "digitally clean" and linear as possible, from the
> microphones to the towers... but instead of topping all that hard work off
> by installing an IBOC exciter and transmitting a bunch of hash, dust off
> that C-Quam exciter, tweak up your stereo Optimod, and crank out a killer
> signal which thousands of your listeners can fully enjoy today, without
> hurting those who can't.  Sure, when something better comes along, you'll
> be ready for
> it -- whether it is DRM, CAM-D, a majorly overhauled version of IBOC, or
> something totally new.  But for now, take what you have today and give
> your listeners a signal you can be proud of!
> 
> In other words, if God gives you lemons, why settle for lemonade when
> you've got cherry cola in the fridge?
> 
> 
> 
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