[BC] Lemon & Cherry Cola Demographics

[Steve Newman]

Bob..don't get me started on this subject...please. I don't believe in the 
demo breakdowns and never have. Tell me the demo range of 25-54 makes any 
sense. You mean to tell me a 25 year old likes the same thing as a 54 year 
old? It sure is funny to hear the ad agencies using hits from the 60's as 
background tracks for spots aiming at the younger demo. Then again, it's new 
music to them. It's the very reason I don't use the word "Oldies" with my 
format. Just did a conversion for an AM station in Florida. I do hope the 
blindness ends. With the airhead buyers in the agencies, anyone over 40 is 
dead! :) Go fig.


----- Original Message ----- 
From: "Robert Orban" <rorban at earthlink.net>
To: <broadcast at radiolists.net>
Sent: Friday, July 28, 2006 5:18 PM
Subject: Re: [BC] Turning lemons into cherry cola


> I have to wonder if this blindness towards the 55+ audience is going to 
> change now that the first baby boomers are turning 60. This is a lot of 
> people, many of whom are financially at their peak, have a lot of buying 
> power, and are used to getting what they want.
>
> Bob Orban