[BC] It's Content and Quality

[Rich Wood]

------ At 08:53 AM 6/1/2006, Brian Urban wrote: -------

><Rant mode>
>
>The reason I listen still comes down to content.  Don't the programming
>decision makers get it? Or is it just because this is an engineering
>listserve that we don't see what programmers are talking about.
>
>HEY PROGRAMMERS---IT ISNT'T THE DELIVERY METHOD, ITS THE CONTENT!!!!
>
><end Rant mode>

HEY ENGINEERS - IT'S BOTH.

I believe AM IBUZ will show that. I thought we'd all agreed that no 
department is more important than any other. That's why I believe the 
WGN/WGCI experiment is very important. Several Chicago area friends 
tell me WGN is back to their good old audio quality, so the 
experiment isn't valid until they turn it on again. Since there are 
very, very few receivers there's really no reason to jeopardize the 
signal until 3004 when there might be a few in the hands of listeners 
rather than radio people. If IBUZ is fatiguing it'll be a very 
subliminal reaction. Bad programming can trash ratings very quickly. 
Bad technical quality causes slow deterioration through fatigue 
unless the quality is so bad it's unlistenable.

I'm told by retailers here the receivers they've sold have gone to 
radio stations. I think the count is 3, so far. A true revolution.

If you get a chance, listen to the (very expensive) Yamaha receiver. 
With the same rat tail antenna as the BA it received everything in 
the market deep within the building. It's amazing because receiver 
sections of integrated audio components are, usually, terrible. No 
song/artist data in this market, yet, on either the Yamaha or the BA.

Rich